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Please find Marketing Test in the followings: get started and measure your marketing potential. Simply read questions and mark the answers as true, false, or don't know: this will make you discover more about your marketing knowledge level.

Questions true false don't know
1 The “brand juice” is a reference method for developing successful branding.
(Do you have strategies and implement projects for empowering your brand?)
2 Consumers’ influence in defining the company’s “brand equity” is of secondary importance.
(have you every measured your brand perception at customers?)
3 Without a positioning strategy, brands become commodities; about commodities, consumers are mainly driven by the price level.
(Is your company’s brand properly positioned vs. competitors? How to get a strong positioning? What to do?)
4 Convenience products are shopping products.
(What the kind of product is your product? How is it perceived by consumers?)
5 Is the “extension line” part of the strategic marketing process? Does it involve risks for your company?
(When launching a new product, do you habitually test its potential positioning?)
6

Customer retention and customer satisfaction are about the same meaning.
(Do you habitually monitor the level of your customers’ satisfaction and retention? Are you aware of their driving factors?)

7 Promotions can raise sales quite quickly while advertisements might need some time to generate sales.
(Are you aware of the importance of linking ads and promotions into a homogeneous strategic and operating plan?)
8

Asking customers what is really important, is key to perform optimal market surveys.
(Are you aware of the psychological and behavioural aspects laying behind market surveys?)

9 Companies do not merely sell products: they also sell the idea of the product that is in each consumers’ mind.
(When doing product positioning, do you habitually check if the company’s perception of the product is lined-up with the consumer’s perception of it?)
10 Concept testing by phone allows fast and quality answers.
(Are you aware of the best practices and tools related to market surveys?)

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