Strategic marketing

Is your company’s knowledge deeply rooted when it comes to sizing the market and identifying new opportunities within segments, so moving ahead of gut-feeling perceptions?

If your answer is yes, then you know how important it is to define the target customers, to estimate their number, to determine the penetration rate and to calculate expected volume and value of sales: all this is necessary for optimum decision-making.
If your answer is no, then you recognize that increasing profits by targeting new and promising market segments and niches is challenging, now more than ever. So, do not hesitate! Let’s start implementing proper calculation of your market size and potential, to take conscious strategic decisions regarding product development, partnering and distribution, organization, critical employee skills, etc..
So, whatever the answer is, MarketingPRO is your ideal partner!

Either with top-down or bottom-up approaches, MarketingPRO defines the attractiveness and dynamics of different market segments, depicts their size and truly gain a unique perspective on the real potential, within specific industries: where does your next growth-opportunity lay? And what about the market share controlled by competitors? Is it worth to keep on investing and how long shall your company wait to get the pay-backs? Assessing the market potential is thus often the base and starting-point for any of our consulting services: we can help you target markets and segments with high growth potential, as well as to define whether there are still untapped growth opportunities in your current sectors.

Thanks to our multi-year global experience in the Automotive, Trucks, Agriculture, Construction and Handling Equipment industries, etc.. you will benefit from data-driven, accurate Market Potential calculation, helping your company to develop and capitalize on marketplace opportunities.

Why are MarketingPRO Potential Analysis so distinctive? It’s all about the followings:

• Improve product launches by identifying the best attributes for different segments and geographies.
• Combined top-down and bottom-up calculation to secure expected volumes and values.
• Discover new growth opportunities by examining global markets.
• Specialized skills and expertise combining with external perspective.
• Data-driven and candid assessment of Client’s current perspective, by segments.
• Draw sustainable and profitable routes.
• Prevent of investment wasting.
• Evaluation of specific risks and opportunities.
• Multi-market, global approach.
• Minimum start-up time for new / challenging markets / businesses.
• Metrics and KPI review: high-end monitoring and reporting.
• Top-notch presentation capabilities and results discussion at leading Customers.
• Tangible results matched with safe deadlines.
• Best-in-class Customers retention.