why MarketingPRO |
 |
Why so many companies are concentrated in the short term, don’t have well defined targets, are too concerned about the price and, worst of all, let their products become commodities?
This maybe happens because decisions are taken too quickly, competitors’ actions influence the company’ strategies, there are too few scenarios being evaluated, customers’ needs are often unknown and the profitability of the marketing actions is ignored. In substance, this happens because too often, these companies decide their marketing on the base of intuitive perceptions: this is suicide marketing.
Today’s market is far more complex than in the past: that’s why the decisional process laying behind a marketing strategy cannot be based on perceptions only but must be founded on counterintuitive methodologies like market surveys and investigations.
That’s MarketingPRO mission. |
 |
|
 |
|
|
|
