Consumer Electronics

MarketingPRO is the right tool in the hands of winning global players.

We supply industry outlooks and offer a wealth of ideas, strategic inputs, experiences and insights to keep our customers constantly updated about market trends, recent developments and competitive positioning. At MarketingPRO, we are able to focus on key topics, core issues, and industrial mega-trends, providing realistic and in-depth market analysis and strategic inputs.
Steady annual growth is characterizing the industry, despite sluggish global economy, in recent years: younger consumers are eager to purchase new technologies and also older age groups are showing optimistic purchase plans. Even respect the recent past, consumers are focusing more and more on fewer, multiple function devices: by the way, this doesn’t suggest loyalty to specific brands and products. Such fast-moving scenario provides consumer electronics and related companies with ample opportunities to innovate, but at the same time exposes them to risks of obsolescence and creates continuous tensions on prices and marginality.
The ability to identify and evaluate market opportunities, using forecasting methodologies, to assess market growth potential at product specs and country levels and to assess business risks, including cost, and competitive pressures on pricing and profits, are fundamental tools to stay ahead of the competition.
MarketingPRO services give tangible contribution to improve the knowledge of the competitive environment and to implement marketing and pricing strategies to enhance customers competitiveness and profits opportunities.

We have developed dedicated and specific skills in the following areas of service:

• Intelligence re. new products.
• Intelligence re. the aftersales pricing (spare parts, repair packages, warranties,etc..)
• Industry monitor & SWOT analysis.
• CSFs (Critical Success Factors) and USPs.
• Market-driven pricing models.
• Price elasticity & sensitivity grids.
• Market potential analysis.
• Customer segmentation.
• Marketing planning.