Competitive intelligence

Is your company well-versed, when it comes to competitive environment outlook, going beyond gut-feeling perceptions?

If your answer is yes, then you recognize the importance of raising the bar of necessary informative set-up, by making your decision process based on specific and punctual business intelligence, considering the whole economics trends and specific business perspectives. If your answer is no, then you envision the fact that it is of importance to identify your competitive advantages in the marketplace, to develop conscious business goals, to shape-up the strategies and to get a clear and conscious decision making process. Our S.W.O.T. analyses are a fundamental tool to assist you in the discovery and evaluation phase of your strategic positioning.
So, whatever the answer is, MarketingPRO is your ideal partner!

MarketingPRO’ s contribution goes to identifyingthe best information regarding the mega-trends making-up the competitive environment as well as the players populating your market, market potentials and peculiarities. Therefore, Market & Competitors Profiling, corroborated by ad-hoc PEST and SWOT Analysis are an essential component of your corporate strategy. By monitoring the competitive landscape and by profiling top market players, you will have the perfect dashboard to navigate toward success. Let’s map your industry’s excellence and you will get a competitive edge on rivals.

Thanks to our multi-year global experience in the Automotive, Trucks, Agriculture, Construction and Handling Equipment industries, you will benefit from detailed and customized profiling regarding your Industry as well as your competitors’ essential company data, product & service mixes, selling strategies, process steps and activities, geo-marketing, dealership standards, logistic structures, promotional supports. Furthermore, you will benefit from detailed and customized profiling regarding market trends and highlights, concerning macroeconomic indexes, and market key facts, industry highlight, infrastructural overview, regulatory and legislative factors, political climate, social evolutions, etc…

Why are MarketingPRO’s Market & Competitor Profilings, supported by PEST and SWOT analysis, so distinctive? It’s all about the followings:

• In-depth and comprehensive scenarios definition.
• Identification of the main drives, for the sake of decision making process.
• Top-class accuracy of information.
• Research beyond ‘desk information’, including interviews to relevant Institutes, Bureaus and Ministries.
• Use of proprietary industry experts and operators granting local market presence.
• Solid data collection, ad hoc.
• Detailed informative set-up availability, for Customers’ deeper knowledge.
• Simultaneous multi-market analysis.
• Minimum start-up time for new / challenging markets.
• Best-in-class Customers retention.
• In-depth and comprehensive profiling depiction.
• Identification of keen and specific strengths, weaknesses, threats and opportunities.
• Detailed informative set-up availability, for Customers’ deeper knowledge.