Competitive intelligence

Is your company a true innovator when it comes to creating products with clear market differentiation, analyzing what competitors offer and identifying what customers want, so implementing it into your next-generation products?

If your answer is yes, then you know how vital it is to track and tackle user sentiments and market trends, in order to gather inputs on product features, service parameters, etc..; and needless to say, this can be done in a proactive manner, even before the customer recognizes the needs.
If your answer is no, then you realize the importance of adopting key analytical tools like focus groups, competitors’ product intelligence researches and niche-market analysis, etc.. in order to get a clear outline of the market trends and innovations.

So, whatever the answer is, MarketingPRO is your ideal partner! Download: CaseStudy_CSA

MarketingPRO is willing to assist by providing up-to-date and precise product information: our Product Intelligence Surveys are aimed at identifying customer sentiments and needs, competitor’ products and services features, both technically and commercially, competitor’ products strengths & weaknesses, as well as features / needs gap analysis. MarketingPRO answers these questions by helping to optimize features and performance of your technical products, especially in industries with a high level of engineering and technological content. Let's identify the next wave of high-tech purchasing models in the early stage of demand: our best practice provides benchmarking and evaluation capabilities, so to design, monitor and develop market-leading products.

Thanks to our multi-year global experience in the Automotive, Trucks, Agriculture, Construction and Handling Equipment industries, etc.. you will benefit from detailed and customized Intelligence on products, related attachments and services. So, let’s find new business opportunities and meet market feedbacks: get high-level strategic assessments, qualitative and functional analysis to define how customers perceive products and services, individually or compared to alternative solutions.

Why are MarketingPRO Product Intelligence Services so distinctive? It’s all about the followings:

• Precise customer needs pre-analysis
• Complete and detailed products technical features overview.
• In-depth investigation of the products commercial offer and distribution.
• Relevant and most innovative competitors profiling.
• Use of proprietary industry experts and operators granting local market presence.
• Solid data collection.
• Detailed informative set-up availability, for Customers’ deeper knowledge.
• Simultaneous multi-product and multi-market analysis.
• Minimum start-up time for new / challenging markets.
• High-end analysis and reporting.
• Top-notch presentation capabilities and results discussion at leading Customers.
• Tangible results matched with safe deadlines.
• Best-in-class Customers retention.