Competitive intelligence

Sales Channel Analysis

Know the effectiveness and marginality of your trade channels

Is your company in full control when it comes to understanding the effectiveness of the various sales channels, gauging channel growth and comparing channel margins, along the distribution chain?

If your answer is yes, then you know the importance of reviewing channel comparisons in order to focus resources on building and maintaining the channels generating the most profit per transaction, while best meeting your customers’ sales and service needs. If your answer is no, then you realize the importance of adopting state-of-the-art managerial tools like sales and margin performance analysis, trends in channel utilization, marginality distribution along the channel and performance by customer segment.
So, whatever the answer is, MarketingPRO is your ideal partner!

MarketingPRO’ s contribution goes to optimize your channel overview and knowledge to improve your distribution strategy and organization, so making it a powerful growth driver for your company. Our Sales Channel Analysis are aimed at identifying relevant players, in-depth price levels and profit opportunities in modern fast-paced, volatile markets, while caring to improve customers’ satisfaction, return on investments and gain competitive advantage in the market.
Thanks to our multi-year global experience in the Automotive, Trucks, Agriculture, Construction and Handling Equipment industries, etc.. you will benefit from ad-hoc, detailed and customized survey results diversified by price levels (MSRPs, ACPs, DNPs, RNPs, WNPs, etc..) and channel types (retailers/distributors sales, direct sales, on-line sales, etc..)
Why are MarketingPRO Sales Channel Analysis so distinctive? It’s all about the followings:

  • Complete and detailed sales channel structure overview.
  • Sales channel and relevant players profiling.
  • Sales channel analysis benchmarking: Customer vs. benchmarks and competitors (best performers).
  • Detection on in-depth price levels (MSRPs, ACPs, DNPs, RNPs, WNPs, etc..)
  • Use of proprietary industry experts and operators granting local market presence.
  • Collected data cross-check for 100% solid information.
  • Full data demonstrability, for Customers’ peace of mind, made available through invoices, quotes etc..
  • Simultaneous multi-channel and multi-market analysis.
  • Flexibility to undergo mixed methodologies (physical, phone detections, desk researches, etc..)
  • Minimum start-up time for new / challenging markets.
  • High-end data analysis and reporting.
  • Top-notch presentation capabilities and results discussion at leading Customers.
  • Tangible results matched with safe deadlines.
  • Best-in-class Customers retention.


Global49+ World Markets

MarketingPRO action is spread over 49 countries worldwide, covering the most dynamic markets across Emea, Americas and Asia-Pacific.

About us

About usScientific Marketing

MarketingPRO is the Global Competitive Intelligence Consultancy, supporting international companies with market researches around the world.