Strategic marketing

Critical Success Factors

How to win the competitive challenge

MarketingPROServicesStrategic marketingCritical Success Factors

Is your company focused on identifying characteristics, conditions and variables having a direct and serious impact on achieving clear business goals?

If your answer is yes, then you recognize that in ever more challenging global competition, to determine what Critical Success Factors (CSFs) are key in achieving long-term goals is essential to your company’s growth! If your answer is no, then you may reason that, without tracking the Critical Success Factors, a company is like a boat at the mercy of the waves, without a precise destination to go for. Indeed, with no (business) drivers, your company may be just floating, carried by the current of the competition, hardly being in charge of reaching any key-results areas. Suddenly, the company could risk to be wiped-out by other competitors, interpreting CSFs at best.

So, whatever the answer is, MarketingPRO is your ideal partner! Download: CaseStudy_CSF

MarketingPRO knows how sensitive it is to identify those variables, fundamental to enable the best outcome for your business strategy: that’s why we support global and local Customers, to optimize their key-result areas.

Our ad-hoc Market Intelligence and Special Insights identifying those CSFs generating Industrial excellence, currently cover more than 44 countries worldwide, with the chance to investigate any industry, for comprehensive business drivers definition.

Why are MarketingPRO CSFs surveys so distinctive? It’s all about the followings:

• Accurate definition of the Success Factors, to win the competition.

• Measurement of importance of identified CSFs, from your customer’s satisfaction perspective.

• IPA analysis to rate how your company is performing such CSFs.

• Spot what improvement and changes in behavior must occur to achieve business goals.

• Identification of the best CSFs performers, among other players / competitors.

• Potential increase in customer satisfaction and revenues growth.

• Customized planning to achieve concrete outcome goals.

• Specialized skills and expertise combining with external perspective.

• Policies and procedures definition.

• Multi-market, global approach.

• Minimum start-up time for new / challenging markets / businesses.

• Metrics and KPI review: high-end monitoring and reporting.

• Top-notch presentation capabilities and results discussion at leading Customers.

• Tangible results matched with safe deadlines.


Global49+ World Markets

MarketingPRO action is spread over 49 countries worldwide, covering the most dynamic markets across Emea, Americas and Asia-Pacific.

About us

About usScientific Marketing

MarketingPRO is the Global Competitive Intelligence Consultancy, supporting international companies with market researches around the world.