Strategic marketing

Customer Segmentation

There is no representation without segmentation

Is your company in full control when it comes to subdividing large homogenous markets into identifiable segments having similar needs, similar behaviors or demand characteristics?

If your answer is yes, then you are aware of the importance of dividing the market according to similarities between the market’s subgroups, so developing and ranking application scenarios to identify the most attractive customers. If your answer is no, then not knowing who will buy your products or assuming that everybody will do, could lead to wrong decisions, wrong pricing, wrong messages, and subsequently the downfall of the business is likely.
So, whatever the answer is, MarketingPRO is your ideal partner!

By identifying target customers, exploiting the most promising groups (in terms of segment size, growth and profitability) and tracking the strengths of current and potential competition, MarketingPRO’ s contribution goes to target the right product to the right customer at the right time. In other words, our Segmentation Analysis are aimed at increasing the efficiency and effectiveness of your marketing initiatives, so making it a powerful growth driver for your company.

Thanks to our multi-year global experience in the Automotive, Trucks, Agriculture, Construction and Handling Equipment industries, etc.. we know that the current economic scenario is not any longer suited for “one-fits-all” solutions. With us, you will benefit from fact-based, accurate customer profiling, identification of purchase motivations and Critical Success Factors (CSFs), helping your company to develop and capitalize on marketplace opportunities.

Why are MarketingPRO Customer Segmentation Analyses so distinctive? It’s all about the followings:

  • Support customers by devising appropriate marketing strategies and promotional schemes.
  • Tailored multifactorial customer segmentation going beyond the mere age cohort approach
  • Understand the needs of the target audience and adopt specific marketing plans accordingly.
  • Discover new growth opportunities by examining market segments.
  • Specialized skills and expertise combining with external perspective.
  • Validate current thinking and assumptions using market research.
  • Draw sustainable and profitable routes.
  • Identification of high, medium and low value segments.
  • Prevent of investment wasting, avoiding “scattergun approach”.
  • Evaluation of specific risks and opportunities.
  • Multi-market, global approach.
  • Minimum start-up time for new / challenging markets / businesses.
  • Metrics and KPI review: high-end monitoring and reporting.
  • Top-notch presentation capabilities and results discussion at leading Customers.
  • Tangible results matched with safe deadlines.
  • Best-in-class Customers retention.


Global49+ World Markets

MarketingPRO action is spread over 49 countries worldwide, covering the most dynamic markets across Emea, Americas and Asia-Pacific.

About us

About usScientific Marketing

MarketingPRO is the Global Competitive Intelligence Consultancy, supporting international companies with market researches around the world.