Pricing Digitalization

Willing to upgrade your pricing process based on new technologies?

BenchPRO® is the custom-made, flexible software designed to re-organize your pricing methods, in the era of Digital Organizations.

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Competitive intelligence

Willing to drive competitive patterns?

Our competitive intelligence services develop the appropriate analytic tools to take informed decisions.

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Strategic marketing

Willing to exploit your market potential?

MarketingPRO supports successful companies to develop a comprehensive set of strategy and actions to improve sales and revenues.

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Pricing consulting

Willing to realize your profit potential?

MarketingPRO offers consultancy for Value Based and Market-driven price optimization: more revenues out of improved positioning.

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Strengths & Advantages for Clients

Find more about unbeatable USPs, at the base of our promise to Customers!


Market spread

MarketingPRO offers wide and consolidated global presence, in 49+ markets (Emea, Americas, Asia-Pacific) through a network of 90+ exclusive fields. MarketingPRO is actively present in different… [+]

Own fields network

MarketingPRO relies on exclusive and proprietary field consultants directly selected, briefed and controlled. By choice, we do not link with partner companies, that are less controllable and… [+]

Multiple industry

Our team matured consulting projects experience at different Customers across several industries like construction equipment, passenger cars, chemicals, building industry and others. We bring… [+]

​Service approach

We supply tailor-made service, according to Customers’ perspective. Especially regarding our intelligence projects, we perform surveys under different angles: end-user customers, industrial… [+]

Data analysis

MarketingPRO's renowned promise is built-on the scientific-approach at the base of what we do. Not only it applies to market researching: it also distinguishes the way we read and analyze the… [+]

​Safe dead-lines

MarketingPRO plans appropriate time-lines, challenging thus feasible, and respect them: this is much appreciated by Clients, who can rely on tangible results, based on measurable, specific and… [+]

Results Improvement

Competitive positioning improvement, pricing strategy evolution, optimization of marketing investment, identification of main CSFs (Competitive Success Factors) together with profit &… [+]

​Value for money

MarketingPRO makes available unbeatable service precision (demonstrable at any time), sound proven preparation and vast intelligence / pricing consulting expertise, offered at highly competitive… [+]

We are proud to supply the most successful companies, by industry!

Corporate News

15-06-2020

MarketingPRO researches in the time of COVID-19

The raise of COVID-19 has caused many businesses struggling and confused on what decisions to take to diminish the economic impact, globally. Although…

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23-01-2020

The Total Cost of Ownership (TCO) as top value driver in Construction Equipment Industry

One of the most important long-term investment for a Mining & Building company regards the purchase of the suitable equipment, in order to better…

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14-10-2019

MarketingPRO specializes in E-mobility competitive intelligence!

The 2019 edition of Nobel Prize for chemistry has been awarded to three scientists (Goodenough, Whittingham and Yoshino) “for the development of…

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Tailor-made price benchmarking has never been easier: find the key to successful pricing!

BenchPRO® is the custom-made, flexible tool designed to get the most out of competitive data analysis, in perspective of optimal price positioning.

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