MarketingPRO ::

Strengths & Advantages for Clients

Find more about unbeatable USPs, at the base of our promise to Customers!

Market spread

MarketingPRO offers wide and consolidated global presence, in 49+ markets (Emea, Americas, Asia-Pacific) through a network of 90+ exclusive fields. MarketingPRO is actively present in different industries like Passenger-cars, Construction Equipment, Motorbike, Chemical, Grocery, etc.. over the most dynamic markets, world-wide.

Own fields network

MarketingPRO relies on exclusive and proprietary field consultants directly selected, briefed and controlled. By choice, we do not link with partner companies, that are less controllable and maneuverable: we offer, instead, full control of the primary & direct process of information collection (vertical integration), for the sake of accurate, complete and detailed service output, on–time. We overtake database information with ad-hoc data gathering, on field. This is what distinguishes MarketingPRO from most intelligence providers!

Multiple industry

Our team matured consulting projects experience at different Customers across several industries like construction equipment, passenger cars, chemicals, building industry and others. We bring Customers the best-competitive-practices, measured cross-industry.

Service approach

We supply tailor-made service, according to Customers’ perspective. Especially regarding our intelligence projects, we perform surveys under different angles: end-user customers, industrial customers, B2B, etc..

Data analysis

MarketingPRO's renowned promise is built-on the scientific-approach at the base of what we do. Not only it applies to market researching: it also distinguishes the way we read and analyze the information and the way we do consulting. Scientific-approach means accurate, complete and detailed data analysis and reporting, to really support our Customers’ perspective. We embrace our Clients business challenges and support them, matching meaningful objectives.

Safe dead-lines

MarketingPRO plans appropriate time-lines, challenging thus feasible, and respect them: this is much appreciated by Clients, who can rely on tangible results, based on measurable, specific and realistic service scope and target, delivered on-time. We work on deadlines and guarantee fast answer to our Customers. Gantt plan predisposition (at the base of every project), weekly detailed reporting to Customers’ management (for service progress-status control), anticipation of partial results during the service process and full respect of planning: this all means safe deadlines!

Results Improvement

Competitive positioning improvement, pricing strategy evolution, optimization of marketing investment, identification of main CSFs (Competitive Success Factors) together with profit & marginality increase are just some of the tangible and distinctive outcomes of MarketingPRO supporting action: MarketingPRO matches marketing competences to the Customer’s entrepreneurial & managerial spirit, in order to enhance their business performance.

Value for money

MarketingPRO makes available unbeatable service precision (demonstrable at any time), sound proven preparation and vast intelligence / pricing consulting expertise, offered at highly competitive rates. In other words, we offer high-end value-for-money: more than words, it is the extraordinary MarketingPRO customer retention to proof it.

We are proud to supply the most successful companies, by industry!

Thank you for always delivering top-class data and helping us in finding our market positioning: that is very much appreciated!
Development Manager at KOMATSU Europe

MarketingPRO NewsConstruction Equipment Web Searching Survey

Sep

25

2014

Construction equipment web searching survey

In an increasingly digital world, always more important marketing decisions are made based on what people search for on the internet. When it comes to assess market trends and seize new opportunities, most businesses, also B2B ones, should keep monitoring the searcher behavior related to their niche or industry.

Fortunately there's plenty of tools allowing to keep an eye on search terms or keywords typed into search engines in any given country.

Through "web searching survey" MarketingPRO aims to provide periodic insight on how are industrial related terms searched worldwide in order to discover the most popular search trends, keywords, and topics.

In this first insight we will restrict our analysis on how popular online is the term Construction Equipment in the emerging markets.

Put in practice, that means analyze how many local monthly online searches are made with an approximate 12-month average.

The table below shows results of the Countries Google believes to hold the greatest opportunity in the emerging markets:

Poland, Turkey, India and Russia are the four markets where the keyword “construction equipment” is most searched in the national language of each market. For instance, In Poland, there are 27.100 monthly searches on the keyword “maszyny rolnicze” meaning agricultural machinery and 2900 searches for the term “maszyny budowlane” meaning construction equipment.

Google also indicates how much advertisers are paying for these keywords (average cost-per-click ).

Moving our focus on the volume of search queries over time (since 2004), we can derive other data. It might be interesting to find out that for the term construction equipment the first country that appears on the list is Nigeria, followed by India and South Africa.

Numbers represent search volume relative to the highest point on the map which is always 100.

Of course, businesses are far to decide whether or not to enhance investments in these markets based solely on the above information, but these data still provide an interesting element to be added to a more comprehensive market research. Moreover they might be used as a further validation for an already identified market, having an high potential.

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Construction equipment web searching survey

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