MarketingPRO ::

Strengths & Advantages for Clients

Find more about unbeatable USPs, at the base of our promise to Customers!

Market spread

MarketingPRO offers wide and consolidated global presence, in 49+ markets (Emea, Americas, Asia-Pacific) through a network of 90+ exclusive fields. MarketingPRO is actively present in different industries like Passenger-cars, Construction Equipment, Motorbike, Chemical, Grocery, etc.. over the most dynamic markets, world-wide.

Own fields network

MarketingPRO relies on exclusive and proprietary field consultants directly selected, briefed and controlled. By choice, we do not link with partner companies, that are less controllable and maneuverable: we offer, instead, full control of the primary & direct process of information collection (vertical integration), for the sake of accurate, complete and detailed service output, on–time. We overtake database information with ad-hoc data gathering, on field. This is what distinguishes MarketingPRO from most intelligence providers!

Multiple industry

Our team matured consulting projects experience at different Customers across several industries like construction equipment, passenger cars, chemicals, building industry and others. We bring Customers the best-competitive-practices, measured cross-industry.

Service approach

We supply tailor-made service, according to Customers’ perspective. Especially regarding our intelligence projects, we perform surveys under different angles: end-user customers, industrial customers, B2B, etc..

Data analysis

MarketingPRO's renowned promise is built-on the scientific-approach at the base of what we do. Not only it applies to market researching: it also distinguishes the way we read and analyze the information and the way we do consulting. Scientific-approach means accurate, complete and detailed data analysis and reporting, to really support our Customers’ perspective. We embrace our Clients business challenges and support them, matching meaningful objectives.

Safe dead-lines

MarketingPRO plans appropriate time-lines, challenging thus feasible, and respect them: this is much appreciated by Clients, who can rely on tangible results, based on measurable, specific and realistic service scope and target, delivered on-time. We work on deadlines and guarantee fast answer to our Customers. Gantt plan predisposition (at the base of every project), weekly detailed reporting to Customers’ management (for service progress-status control), anticipation of partial results during the service process and full respect of planning: this all means safe deadlines!

Results Improvement

Competitive positioning improvement, pricing strategy evolution, optimization of marketing investment, identification of main CSFs (Competitive Success Factors) together with profit & marginality increase are just some of the tangible and distinctive outcomes of MarketingPRO supporting action: MarketingPRO matches marketing competences to the Customer’s entrepreneurial & managerial spirit, in order to enhance their business performance.

Value for money

MarketingPRO makes available unbeatable service precision (demonstrable at any time), sound proven preparation and vast intelligence / pricing consulting expertise, offered at highly competitive rates. In other words, we offer high-end value-for-money: more than words, it is the extraordinary MarketingPRO customer retention to proof it.

We are proud to supply the most successful companies, by industry!

Thank you for always delivering top-class data and helping us in finding our market positioning: that is very much appreciated!
Development Manager at KOMATSU Europe

MarketingPRO NewsPricing Consulting Division

Feb

10

2014

PRICING CONSULTING DIVISION

MarketingPRO has invested relevant resources into structuring the new internal Pricing Consulting division, to empower capacity to serve Customers in the area of strategic pricing.
In ever more competitive global market conditions, product profitability is key. MarketingPRO knows that. This is why we support manufacturers to compete in the marketplace, by optimizing product pricing strategies, and by monitoring price moves of competitors. Thanks to the division, we empower our vertical integration in order to offer “all-in-one” service solution: from concepting to market researches to pricing consulting. The new division is specifically dedicated to take care of:

Product life cycle process (who and how are products created, maintained, and ended).
system strategy (which systems are used to manage the product flow, including financial, logistical and commercial aspects).
Master data (which master data are maintained and what is the quality of the data).
Commercial system and process (who sells to whom and for which price? Mapping of all prices, discounts and rebates including current authorization process).
Parts pricing process (mapping of all current pricing procedures and authorities).
Metrics and KPI review (mapping of how the current business is measured and reported and how the numbers compare to the wanted position).

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PRICING CONSULTING DIVISION

Competitive intelligenceWilling to drive competitive patterns?

Strategic marketingWilling to exploit your market potential?

ConsultingWilling to realize your profit potential?