MarketingPRO ::

Strengths & Advantages for Clients

Find more about unbeatable USPs, at the base of our promise to Customers!

Market spread

MarketingPRO offers wide and consolidated global presence, in 49+ markets (Emea, Americas, Asia-Pacific) through a network of 90+ exclusive fields. MarketingPRO is actively present in different industries like Passenger-cars, Construction Equipment, Motorbike, Chemical, Grocery, etc.. over the most dynamic markets, world-wide.

Own fields network

MarketingPRO relies on exclusive and proprietary field consultants directly selected, briefed and controlled. By choice, we do not link with partner companies, that are less controllable and maneuverable: we offer, instead, full control of the primary & direct process of information collection (vertical integration), for the sake of accurate, complete and detailed service output, on–time. We overtake database information with ad-hoc data gathering, on field. This is what distinguishes MarketingPRO from most intelligence providers!

Multiple industry

Our team matured consulting projects experience at different Customers across several industries like construction equipment, passenger cars, chemicals, building industry and others. We bring Customers the best-competitive-practices, measured cross-industry.

Service approach

We supply tailor-made service, according to Customers’ perspective. Especially regarding our intelligence projects, we perform surveys under different angles: end-user customers, industrial customers, B2B, etc..

Data analysis

MarketingPRO's renowned promise is built-on the scientific-approach at the base of what we do. Not only it applies to market researching: it also distinguishes the way we read and analyze the information and the way we do consulting. Scientific-approach means accurate, complete and detailed data analysis and reporting, to really support our Customers’ perspective. We embrace our Clients business challenges and support them, matching meaningful objectives.

Safe dead-lines

MarketingPRO plans appropriate time-lines, challenging thus feasible, and respect them: this is much appreciated by Clients, who can rely on tangible results, based on measurable, specific and realistic service scope and target, delivered on-time. We work on deadlines and guarantee fast answer to our Customers. Gantt plan predisposition (at the base of every project), weekly detailed reporting to Customers’ management (for service progress-status control), anticipation of partial results during the service process and full respect of planning: this all means safe deadlines!

Results Improvement

Competitive positioning improvement, pricing strategy evolution, optimization of marketing investment, identification of main CSFs (Competitive Success Factors) together with profit & marginality increase are just some of the tangible and distinctive outcomes of MarketingPRO supporting action: MarketingPRO matches marketing competences to the Customer’s entrepreneurial & managerial spirit, in order to enhance their business performance.

Value for money

MarketingPRO makes available unbeatable service precision (demonstrable at any time), sound proven preparation and vast intelligence / pricing consulting expertise, offered at highly competitive rates. In other words, we offer high-end value-for-money: more than words, it is the extraordinary MarketingPRO customer retention to proof it.

We are proud to supply the most successful companies, by industry!

Thank you for always delivering top-class data and helping us in finding our market positioning: that is very much appreciated!
Development Manager at KOMATSU Europe

MarketingPRO NewsLubricants Market Trends Point

Feb

11

2021

Lubricants market trends.

The Lubricants global market is segmented on the basis of type into automotive, industrial, marine, and process oils.

The automotive segment is expected to hold the largest lubricants market share owing to the escalating demand from automotive sector.
On the one hand, economic growth in the developing countries is further increasing the ownership of vehicles, which will spur the demand.
The Asia-Pacific Area dominated the market and accounted for a revenue share of 42.4% in 2019. The region is expected to emerge as the fastest growing market for lubricants with a CAGR of 4.5% from 2020 to 2027. The rapid industrial development, coupled with an increasing standard of living, has resulted in high demand for high-performance luxurious passenger cars.

On the other hand, the automotive oil market is facing new challenges, due to the ever-increasing demand for electric vehicles, in most developed countries. The electric vehicles market is expected to rise from 15% to 25% till 2025, thus, causing a reduction in the usage of lubricants.
Conversely, rising industrialization is expected to increase the demand for industrial lubricants in the global market.
Europe emerged as the second-largest market for lubricants after the Asia Pacific with a revenue share of 20.0% in 2019. Europe has high growth potential for the industrial lubricants industry due to rapidly growing chemical manufacturing facilities in the region.

The automotive lubricants market is fragmented, with intense competition among the top players. These major companies include Royal Dutch Shell, Chevron Corporation, BP p.l.c., Exxon Mobil Corporation, and Total, among others.

The market competition is intense, as industry participants are engaged in retaining a customer base to have a competitive edge over the other players. This has resulted in competitive pricing in the market for lubricants. The competitive pricing strategy has been a benefit for price-sensitive customers, across the developing regions of the Asia Pacific and Latin America.

For more details and reports, on how lubricants players are focusing on the pricing strategies in different regions and segments, as a key feature to make a difference vs. competitors and attract new potential customers, do not hesitate to contact MarketingPRO. We will be glad to provide targeted comparative analysis, in order to track and pinpoint differences in the product range, in the pricing, and in the characteristics of the makes’ offering.

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Lubricants market trends.

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