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Strengths & Advantages for Clients

Find more about unbeatable USPs, at the base of our promise to Customers!

Market spread

MarketingPRO offers wide and consolidated global presence, in 49+ markets (Emea, Americas, Asia-Pacific) through a network of 90+ exclusive fields. MarketingPRO is actively present in different industries like Passenger-cars, Construction Equipment, Motorbike, Chemical, Grocery, etc.. over the most dynamic markets, world-wide.

Own fields network

MarketingPRO relies on exclusive and proprietary field consultants directly selected, briefed and controlled. By choice, we do not link with partner companies, that are less controllable and maneuverable: we offer, instead, full control of the primary & direct process of information collection (vertical integration), for the sake of accurate, complete and detailed service output, on–time. We overtake database information with ad-hoc data gathering, on field. This is what distinguishes MarketingPRO from most intelligence providers!

Multiple industry

Our team matured consulting projects experience at different Customers across several industries like construction equipment, passenger cars, chemicals, building industry and others. We bring Customers the best-competitive-practices, measured cross-industry.

Service approach

We supply tailor-made service, according to Customers’ perspective. Especially regarding our intelligence projects, we perform surveys under different angles: end-user customers, industrial customers, B2B, etc..

Data analysis

MarketingPRO's renowned promise is built-on the scientific-approach at the base of what we do. Not only it applies to market researching: it also distinguishes the way we read and analyze the information and the way we do consulting. Scientific-approach means accurate, complete and detailed data analysis and reporting, to really support our Customers’ perspective. We embrace our Clients business challenges and support them, matching meaningful objectives.

Safe dead-lines

MarketingPRO plans appropriate time-lines, challenging thus feasible, and respect them: this is much appreciated by Clients, who can rely on tangible results, based on measurable, specific and realistic service scope and target, delivered on-time. We work on deadlines and guarantee fast answer to our Customers. Gantt plan predisposition (at the base of every project), weekly detailed reporting to Customers’ management (for service progress-status control), anticipation of partial results during the service process and full respect of planning: this all means safe deadlines!

Results Improvement

Competitive positioning improvement, pricing strategy evolution, optimization of marketing investment, identification of main CSFs (Competitive Success Factors) together with profit & marginality increase are just some of the tangible and distinctive outcomes of MarketingPRO supporting action: MarketingPRO matches marketing competences to the Customer’s entrepreneurial & managerial spirit, in order to enhance their business performance.

Value for money

MarketingPRO makes available unbeatable service precision (demonstrable at any time), sound proven preparation and vast intelligence / pricing consulting expertise, offered at highly competitive rates. In other words, we offer high-end value-for-money: more than words, it is the extraordinary MarketingPRO customer retention to proof it.

We are proud to supply the most successful companies, by industry!

Dear MarketingPRO, we’d like to thank you for your professional support in the last 5 years: your deliverables have always been reliable and very valuable for BMW to understand our competition and the individual aftermarket. In case you need a BMW reference at any time, I am happy to be at your disposal
International Market & Competitor Analysis Director at BMW Group

MarketingPRO NewsTechnological Impulse On Agricultural Machines

Apr

16

2021

Technological impulse on agricultural machines

Following a trend which has been around in the Automotive industry for a while, also Agricultural machines are relying more and more on dynamic sensors, technological tools, and electronics.

Such advancement is compulsory in the scope of an industry that, while cutting the physical employment due to urbanization (especially in certain areas like India, Pakistan or South-East Asia), must increase its productivity in order to feed growing global population.

Example of the above is the introduction of drones, as a way to monitor and irrigate large and extended crops, and the development of unmanned agricultural equipment and driverless tractors (First model was introduced by Mahindra & Mahindra Ltd., in 2018). It goes without saying that such complex piece of machinery requires highly skilled and knowledgeable technician in order to keep consistent performance throughout its life-cycle.

For the OEMs it is then of paramount importance to ensure a prompt and efficient service to the machines, especially in such areas where the nearest dealership is miles away, and any downturn would mean long hours of machine idling, with the consequent loss of money and time.

If this support is missing, delayed or simply not being able to resolve the issue, owners could decide to opt for other alternatives in order to minimize the idling time of the machines. It was indeed recently reported the case of some farmers from Nebraska (US), who, tired of long waiting time for parts and service, decided to hack the ECU of the tractors engine through some illegal software developed in Eastern Europe.

Equipment manufacturers are then prompted to use the enormous amount of data they can get from the modern equipment (through engine sensors, Telematics data and so on) in order to anticipate and prevent the needs of their customers, moving from a “service upon request” to a “service prior to request”.

Therefore, the importance of understanding totally and clearly the future needs of any customers, is key for OEMs; moreover, during COVID-19 time, remote services have become of paramount importance to keep businesses up-and-running.

If you want to know more on the newest trends for service on agriculture equipment, get in touch with us today, writing to [email protected] or through our website contact form.

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