MarketingPRO ::

Strengths & Advantages for Clients

Find more about unbeatable USPs, at the base of our promise to Customers!

Market spread

MarketingPRO offers wide and consolidated global presence, in 49+ markets (Emea, Americas, Asia-Pacific) through a network of 90+ exclusive fields. MarketingPRO is actively present in different industries like Passenger-cars, Construction Equipment, Motorbike, Chemical, Grocery, etc.. over the most dynamic markets, world-wide.

Own fields network

MarketingPRO relies on exclusive and proprietary field consultants directly selected, briefed and controlled. By choice, we do not link with partner companies, that are less controllable and maneuverable: we offer, instead, full control of the primary & direct process of information collection (vertical integration), for the sake of accurate, complete and detailed service output, on–time. We overtake database information with ad-hoc data gathering, on field. This is what distinguishes MarketingPRO from most intelligence providers!

Multiple industry

Our team matured consulting projects experience at different Customers across several industries like construction equipment, passenger cars, chemicals, building industry and others. We bring Customers the best-competitive-practices, measured cross-industry.

Service approach

We supply tailor-made service, according to Customers’ perspective. Especially regarding our intelligence projects, we perform surveys under different angles: end-user customers, industrial customers, B2B, etc..

Data analysis

MarketingPRO's renowned promise is built-on the scientific-approach at the base of what we do. Not only it applies to market researching: it also distinguishes the way we read and analyze the information and the way we do consulting. Scientific-approach means accurate, complete and detailed data analysis and reporting, to really support our Customers’ perspective. We embrace our Clients business challenges and support them, matching meaningful objectives.

Safe dead-lines

MarketingPRO plans appropriate time-lines, challenging thus feasible, and respect them: this is much appreciated by Clients, who can rely on tangible results, based on measurable, specific and realistic service scope and target, delivered on-time. We work on deadlines and guarantee fast answer to our Customers. Gantt plan predisposition (at the base of every project), weekly detailed reporting to Customers’ management (for service progress-status control), anticipation of partial results during the service process and full respect of planning: this all means safe deadlines!

Results Improvement

Competitive positioning improvement, pricing strategy evolution, optimization of marketing investment, identification of main CSFs (Competitive Success Factors) together with profit & marginality increase are just some of the tangible and distinctive outcomes of MarketingPRO supporting action: MarketingPRO matches marketing competences to the Customer’s entrepreneurial & managerial spirit, in order to enhance their business performance.

Value for money

MarketingPRO makes available unbeatable service precision (demonstrable at any time), sound proven preparation and vast intelligence / pricing consulting expertise, offered at highly competitive rates. In other words, we offer high-end value-for-money: more than words, it is the extraordinary MarketingPRO customer retention to proof it.

We are proud to supply the most successful companies, by industry!

MarketingPRO is the reliable, proven, solid and objective intelligence service partner.
Competitive Pricing Manager at VOLVO Construction Equipment

MarketingPRO NewsMarketingpro_ The International Competitive Intelligence Consultancy_ Celebrates Its 10th Anniversary

Jul

03

2015

MarketingPRO, the international Competitive Intelligence Consultancy, celebrates its 10th anniversary

2015 marks the 10 years anniversary for MarketingPRO. Since its founding, MarketingPRO has developed into a dynamic international Competitive Intelligence Consultancy. Headquartered in Italy, the company serve some of the world’s largest automotive companies throughout Europe, the US, Asia and Latin America.

Thanks to its research methodologies and client-focused culture, MarketingPRO has proven to be a valued partner for competitive intelligence services. Leading companies around the globe rely on MarketingPRO researchers for guidance on pricing and competitive positioning.

The key for success

10 years it’s a significant milestone for the Company.

During these last 10 years, the company has been conducting market surveys based on empirical field-research instead of rely on secondary data or information already available in print or in the internet. This strategy has allowed the company to acquire a strong expertise in collecting data and developing a team with the capabilities of turning data into meaningful guidance for its clients. Ongoing projects include market survey for Fortune 500 companies in Australia, Middle East and Latin America. The distinctive characteristics of MarketingPRO’ s method are expressed in:

Wide and consolidated global presence, in +40 markets (Emea, Americas, Asia-Pacific) through a network of +70 exclusive fields.
Competence and Multi-industry experience: we bring Customers the best-competitive-practices, measured cross-industry.
We adhere to the best practices set by ultimate international code of conduct on market and social researches.
Primary & direct collection of market information: we overtake data base information with ad-hoc data gathering, on field.
Scientific approach re. data analysis and reporting: accurate, complete and detailed service output guarantee meaningful objectives.
Tangible results based on measurable, specific and realistic service scope and target.
Safe dead-lines: we work on deadlines and can guarantee fast answer to Customers.

MarketingPRO today:

Born as a survey company, MarketingPRO has soon developed consulting capabilities and skills concerning the pricing-related-models and strategy. Thanks to our multi-year global experience in the Automotive, Trucks, Agriculture, Construction and Handling Equipment industries, etc.. Customers will benefit from accurate and analytical support to profitably re-align their pricing to the current market conditions and scenarios: since it reflects everything Customers do as a company, pricing is the most important aspect of each business!

Why is MarketingPRO Pricing Models Support so distinctive? It’s all about the followings:

Support Customers decisions on the right combination of market share, profitability and revenue.Definition of optimal brand’s image and market positioning, according to business plan.
Helps Customers moving from Cost+ pricing, to Value-based pricing through Market-base pricing.
Discover new profit opportunities, by examining current pricing strategy.
Definition of the dependencies between the global-pricing and the local-pricing process.
Definition of discount model and authorization procedures.
Evaluation of specific risks and opportunities.
Metrics and KPI review: high-end monitoring and reporting.
Top-notch presentation capabilities and results discussion at leading Customers.
Tangible results matched with safe deadlines.

We look ahead with optimism, energy and one belief, among all: the better company we are today couldn’t exist without the fundamental professional contribution of the fantastic people working for our team and the precious trust of our Customers. Happy birthday M-PRO!

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MarketingPRO, the international Competitive Intelligence Consultancy, celebrates its 10th anniversary

Competitive intelligenceWilling to drive competitive patterns?

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